Cooperation preference ratings. Summer 2021 forecast

The editorial office presents the second part of a marketing research devoted to answering the question: which tour operators are considered by travel agents to be the most priority partners on the eve of the summer of 2021. In this article, we talk about how the votes of travel agencies were distributed among tour operators in Greece, the Maldives and the United Arab Emirates.

Greece: Bye Upfront

Recall that a telephone survey of 507 travel agencies in Moscow and the Moscow region took place from April 1 to April 12, that is, even before air traffic with Turkey was limited. But even then, experts pinned great hopes on Greece, where the government has repeatedly confirmed its readiness to receive tourists from Russia.

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As well as 2 years ago, the capital’s travel agencies put Mouzenidis Travel on the top line of the rating. It is worth noting that the tour operator was one of the first to resume sales of tours to Greece, which undoubtedly attracted attention to him. Start flights controlled by the tour operator Ellinair plans in mid-May.

Rating of preferences for cooperation in Greece
(forecast for the summer season-2021)

Tour operator

2021,% 2019,% +/-

Mouzenidis Travel 17.2 20.4 3.2
ANEX Tour 14.2-14.4 * 11.7 2.5
Coral Travel 14.2 0.0
Biblio Globus 12.6 13.8 1,2
TEZ Tour 11.0 9.2 1.8
TUI Russia 9.3-9.6 * 5.5 4.1
Pegas Touristik 7.5 1.8
Sunmar 3.8 4.5 0.7
Ambotis Holidays 2.9-3.2 * 7.1 3.9
NTK Intourist 1.3 1.6
Pantheon 1.8 1.6 0.0

11 companies were nominated in the rating of tour operators in Greece. All of them received more than 10 votes and were among the leaders of the rating in Greece.
The rating was prepared on the basis of a survey of specialists from 507 travel agencies in Moscow and the Moscow region.
* For more details, see the methodology.

The second line was shared by two large diversified tour operators – ANEX Tour and Coral Travel. Both have yet to make any announcements on Greece. So a high mark can be considered an advance from a large number of travel agencies cooperating with them.

In general, the forecast rating for Greece is characterized by minimal dynamics in comparison with a similar survey that took place 2 years ago. For example, Biblio-Globus and TEZ TOUR retained roughly the same amount of agency votes. This is not surprising: when answering interviewers’ questions on the eve of the summer of 2021, full of uncertainties, the agencies were guided mainly by their impressions of working with tour operators in dockyard times. TUI Russia can be considered an exception – the company managed to get almost twice as many votes as 2 years earlier. The reason can probably be attributed to its activity in other directions and loyal commission conditions.

Recall that after May 14, Greece is preparing to abolish the quota for Russians (up to this date, up to 4,000 tourists per week are allowed to enter. – Ed.).

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Maldives: well-deserved popularity

The editorial staff usually does not make a rating of preferences for cooperation in the Maldives: in order for the poll to be representative, it was simply not possible to get at least 100 votes earlier. Spring 2021 was an exception. With most destinations closed or accessible with restrictions, the Maldives has become one of the staple tourism products in the outbound market. It was offered, perhaps, by all well-known tour operators, as can be seen from the results of the survey.

Rating of cooperation preferences in the Maldives
(forecast for the summer season-2021)

Tour operator

2021,%

ANEX Tour 22.6
Coral Travel 21.3
TEZ Tour 13.4
ART TOUR 9.6
Maldiviana 7.1-7.6 *
Russian Express
PAC Group 4.0
Click voyage 2.9-3.1 *
Space Travel
Pantheon
UNEX 2,3

In the rating of tour operators in the Maldives, 17 companies were nominated. 11 of them received more than 10 votes and were among the leaders of the rating in the Maldives.
The rating was prepared on the basis of a survey of specialists from 507 travel agencies in Moscow and the Moscow region.
* For more details, see the methodology.

The first line of the travel agency was naturally placed ANEX Tour, in the assortment of which tours with economical transportation prevail. AZUR air… Next are the companies working with Aeroflot and foreign airlines. It is logical that tour operators positioning themselves in the luxury vacation niche, in particular ART-TOUR, have also been promoted to high positions in the rating in the Maldives. The top agencies also included suppliers developing their own platforms for individual tour arrangement – for example, Russian Express, PAC GROUP, ClickVoyage.

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United Arab Emirates: the price decides

A similar situation has developed with the results of the survey for the United Arab Emirates. The top lines of the rating are occupied by multidisciplinary tour operators with access to economical transportation. And in the middle are niche companies and tour operators offering tailor-made tours.

Rating of preferences for cooperation in the UAE
(forecast for the summer season-2021)

Tour operator

2021,% 2019,% +/-

ANEX Tour 19.0 20.4 1.4
Coral Travel 20.1 1.1
TUI Russia 14.2 10.4 3.8
Biblio Globus 12.1 14.4 2,3
TEZ Tour 8.0-8.3 * 5.0 3.3
ART TOUR 5.7 2,3
Space Travel 5.6-5.8 * 5.7 0.0
Russian Express
PAC Group 4.9
UNEX 1.8

15 companies were nominated to the rating of tour operators in the UAE. Ten of them received 10 or more votes and were among the leaders of the rating in the UAE.
The rating was prepared on the basis of a survey of specialists from 507 travel agencies in Moscow and the Moscow region.
* For more details, see the methodology.

At the same time, the activation of large competitors and the pandemic did not prevent specialists in the direction from strengthening their positions. In a period of increased demand for holidays in the UAE, agencies value a professional approach. This is probably why such tour operators as TEZ TOUR, ART-TOUR, Space Travel, for which the United Arab Emirates was one of the key destinations, received noticeably more retail votes in the forecast rating in comparison with the 2019 survey. In addition, Russian Express returned to the rating and, perhaps, for the first time, PAC GROUP received a noticeable number of votes.

We will remind, earlier the editors published ratings of preferences for cooperation with tour operators in Turkey, Russia and Cyprus.

PS

How the non-commercial ratings of “BANKO” are calculated

* See methodology >>

In the period from April 1 to April 12, the BANKO media holding conducted a survey of travel agents to compile ratings of cooperation preferences – a forecast for the summer-2021 season. Professional interviewers interviewed specialists from 507 travel companies in Moscow and the Moscow Region, based on the database of the BANKO Service.

Travel agents were asked to answer the traditional questions: “In what areas of tourism do you plan to work actively in the summer 2021 season?” and “What tour operators, in your opinion, are the most promising for cooperation for the upcoming summer-2021 season and deserve to take a leading position in this area?” Based on the statements of respondents from Moscow and the Moscow region, the editors made a rating of the popularity of directions and ratings of preferences for cooperation.

When calculating the results, the total number of mentions of all tour operators in the considered direction of tourism is taken as 100%. Leadership lists included companies that received 10 or more votes.

If the difference between the indicators of the participants was no more than 0.5% of the votes, then during the preparation of the ratings for publication, it was taken as a statistical error, and the result was interpreted as the same, equal.

Green and red arrows in the tables indicate how much the result has increased or decreased compared to last year.

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About Admin

My name is Anastasia Shevtsova. I live in Kazan, I like to travel to foreign countries and Russia. Travelling inspires me, helps me to know this boundless world and myself, gives me interesting acquaintances and opens new horizons. I can combine travel with my work, because to work I need only a laptop and the Internet.

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