|Within the framework of the forum, speaker sessions, a workshop and a test drive of the routes of Karelia will take place. The program includes a search for new solutions to attract a target audience, ways to promote a tourism product, as well as tools for growing and scaling a business.|
March 22 the events of the main program of the PRO.Marketing forum will be held – speaker sessions with the participation of tourism and modern marketing professionals, a workshop from the IKRA School of Innovation and Creative Thinking. Also among the participants of the event are the digital travel service RUSSPASS, Calltouch company, Skillbox Maratovich & Romanovskaya residents and other SMM specialists.
The grand opening of the event will take place at 10:00 Moscow time. Welcome speech will be delivered by Dmitry Rodionov, Deputy Prime Minister of the Government of the Republic of Karelia for Economic Affairs, Oleg Ermolaev, Minister of Economic Development and Industry of the Republic of Karelia, and Anna Borchikova, Head of the Tourism Department of the Republic of Karelia.
At the speaker sessions, they will discuss the role of the territorial Tourism cluster of the Republic of Karelia and the projects of 2021, as well as topical marketing issues: how to improve the existing customer service and attract more tourists, how to introduce end-to-end analytics in your company and what SMM frameworks are needed for the tourism business today. The program of the speaker sessions will conclude with the presentation of RUSSPASS as a single window of opportunity for the tourist business.
At 14:00, a workshop from the IKRA School of Innovation will begin, where forum participants will get acquainted with the company’s creative methodologies and ways to create new ideas in the travel industry, improve teamwork skills and get an opportunity to look alternatively at standard travel products.
March 23rd and 24th the participants of the PRO.Marketing forum will have a test drive at the main tourist locations in Karelia. In two days they will be able to see Petrozavodsk, Lake Onega, Kivach waterfall, Ladoga Skerries National Park and Ruskeala Mountain Park.
To take part in the program, you must register on the official website. You can also learn more about the full program of the event there.