Less than a day has passed since the start of the third stage of the cashback program – sales opened on the night of March 17-18. During this time, the Russians purchased travel services for more than 100 million rubles, and the total number of bookings amounted to about 4 thousand. This was reported on Thursday by the press service of Rostourism.
The department noted that the first booking took place already at 2 minutes of sales. “The most popular destinations in the first hours were: Crimea – it is the leader in the number of bookings, the top ten includes the Republic of Tatarstan, Bashkiria, Kaliningrad and Tyumen regions. Compared to the previous stage of the program, the attendance of sites where you can purchase travel services with cashback has already increased 2.5 times, ”they said.
According to experts, it is quite predictable that Crimea was in the first place – this time the money is returned not only for trips there in the off-season, but also for holidays, the dates of which fall on the beginning of summer, in fact, until the beginning of the high season – until June 30 … What surprises the professionals of the tourist business is that among the leaders there are no resorts in the Krasnodar Territory, on the beaches of which many also dream of getting to the end of June. Perhaps this is due to the fact that on the sites of the program partners, these resorts are most often broken down by location: Anapa, Adler, Sochi, etc., are assumed in the tourism market.
The press service of Rostourism added that at the third stage, 40% more partners participate in the campaign – only about 3.5 thousand hotels and tour operators, as well as aggregators of services.
Only important. For the pros only.