Children’s recreation organizations will not be included in the third stage of the cashback program. About this on the air of the opening of the exhibition “Know Ours!” On March 10, Elena Lysenkova, head of the department of state tourism projects and tourism safety of Rostourism, announced.
She did not rule out that this will happen in the subsequent stages of the program. “We have petitioned the government for this, but so far this proposal has not been supported. There are many introductory notes on child safety and sanitary and epidemiological restrictions. We will continue this work, ”Lysenkova explained.
According to the representative of Rostourism, the new stage should begin in March, documents allowing its start are now in the final stage of approval. The program is expected to start within
Lysenkova recalled that all regions of the country will participate in the third stage, and aggregators will join the program, which will simplify the choice of vacation options for tourists. In this regard, Rosturizm predicts at least a twofold increase in comparison with the previous stage.
The speaker also noted the importance of the participation of travel agents in the action and noted that Rosturizm is working on the possibilities of integrating travel agent networks into the program as independent units.
“We do not want to exclude agents from the cashback program, because we believe that this is an important part of the market as a whole and the distribution network of our tour operators. Working with a tourist is important and it is the agents who do it. But the tourist product is still formed by tour operators. From the second stage, all key suppliers had integration of travel agents, within the framework of which they received premium rewards. From 35% to 70% of sales under the cashback program were made through travel agencies, ”Lysenkova said.
The Rostourism expert named the typical mistakes of the previous stages of the program, which did not allow tourists to receive cashback. The first group of errors is inaccurate or inaccurate information about the program. There were players who undervalued and used incorrect descriptions, offering to book one night or accommodation in unclassified accommodations. This led to the disappointment of tourists who did not get what they expected when they checked out.
The second problem is that an incorrect unique ID was indicated on the offer page, by which the transaction is identified by NSPK MIR. Subsequently, even after a tourist has contacted, such a transaction does not pass verification, and it becomes impossible to receive a cashback.
Only important. For the pros only.